In the late 1980s, Russia’s initial agreement to serve Pepsi in their country was about to expire, but this time, their vodka wasn’t going to be enough to cover the cost. With this agreement, Pepsi became the first Western product to be sold in the USSR. So it was agreed that the USSR would pay with Stolichnaya vodka. The Soviet government had large amounts of vodka since most of the brands of that drink were state-owned. However, there was an issue of how they would pay for their newest beverage, as their money wasn’t accepted throughout the world. This new beverage must have had a significant positive impact on the Soviet officials, which wanted to strike a deal that would bring Pepsi products to their country permanently in 1972. The resulting picture went around the world and was the best advertisement for Pepsi Kendall, at that time vice president of marketing of Pepsi, runs to help Khrushchev and handed him a glass of Pepsi. The pressure of conversation and the hot weather made Khrushchev sweat noticeably. They were watching the latest in American technology and consumer products when they began a discussion about the benefits of communism and capitalism. government organized the “American National Exhibition” in Moscow in July 1959 and sent Nixon (future president of the U.S.) to represent the American government.Īt the exhibition, Soviet leader Khrushchev and Nixon came together. President Eisenhower was planning to penetrate Soviet social life to present American lifestyle in order to show the benefits of capitalism over communism. penetration attempts to the Soviet social life during the Cold War:ĭuring the Cold War, the U.S. Yes, Pepsi had acquired a great naval force in the early 1990s. A little known fact is that Pepsi itself was capable of making war with a real navy. The Pepsi and Coca Cola war is an open phenomenon of our generation. Because it is really hard to use the words “Pepsi” and “military power” in the same sentence. Even some of them may rightly think there is a typo here. The title of the article may seem strange to readers.
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